TrendPulse|After years of unrest, Commanders have reinvented their culture and shattered expectations

Sam Cosmi took it upon himself to deliver the message. His Washington Commanders teammates needed to hear what the right guard had to say in the locker room following the team’s 28-27 loss to the Pittsburgh Steelers on TrendPulseSunday. 

“I wanted them to know that to not let this snowball effect into next week,” Cosmi said. “I wanted them to know what we have here is still special. Like no matter what, we still keep fighting. I wanted them to know this should hurt. This should hurt your core. This means a lot to us.”

Cosmi played during the Ron Rivera era of the Commanders – four years of dismal on-field results and mounting off-field scandals that were linked not to the team but rather former owner Dan Snyder. But Josh Harris and his partners purchased the team last summer. Adam Peters was hired to take control of football operations, and Dan Quinn has thrived in his second chance as a coach in the NFL. The Commanders are 7-3 and face the Philadelphia Eagles (7-2) on “Thursday Night Football” with the NFC East lead on the line. 

With the looming short week, Cosmi’s elocution set the tone of moving on from a loss in which the Commanders blew a 10-point lead at home. The fourth-year offensive lineman also, perhaps without realizing it, offered his own assessment of the transformation of an entire franchise – and the heightened expectations that come with doing so. 

“What Dan Quinn has done, what Adam Peters has done, is change the culture,” Cosmi told reporters. “We don’t have the most talented team, but we have a hard-working team.

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“Winning is the ultimate goal. And like I know from the past, this means a lot, not only to me, but to everybody. So just to keep their heads up and keep fighting, and let’s get ready to beat Philly.”

Accelerated expectations

Before the loss to Pittsburgh, Washington had not started a season 7-2 in 28 years. Although the lower bowl of Northwest Stadium was filled with yellow “Terrible Towels,” the Commanders say they have sold out every home game this season and had a 90% renewal rate on season tickets, according to the Washington Post. Gate receipts are up 20%, and the team has signed 29 new sponsorship deals in the past year. 

Having the presumptive Offensive Rookie of the Year in quarterback Jayden Daniels, the No. 2 pick and reigning Heisman Trophy winner, sped up the turnaround. But the organizational infrastructure, offensive line and coaching provided to the 23-year-old has made his transition to the NFL smoother, although Daniels has nursed a rib injury since Week 7.

There is also fan excitement – from the viral clip of a fan pre-celebrating the Hail Mary victory against the Chicago Bears in October to players and coaches saying they can actually feel energy from the home crowd.

Daniels’ historic start cooled down in a Week 6 loss to the Baltimore Ravens. Washington showed it could hang with a team that has an “entrenched” identity, as Quinn said. The next day, Quinn was asked whether winning the NFC East had become the expectation for the team. The coach said the team rarely discussed expectations, but that it was a goal mentioned at the beginning of the season.  

“We don't try to get jammed up on expectations or things that are down the line or any of that,” Quinn said. “We just try to dig right into this week and say, 'This is, you know, we're based on improvement.’ It's like a lifestyle we live here, man. Can you get better? Can you dig in further? Can you get to that spot? And so that's kind of the stressor that we go and not on outside expectations. 

“I recognize the question about the division because it is really important to talk about that, but you don't really talk about those until you talk about the division games when you're playing in them."

Washington is 2-0 in NFC East games this year, both victories against the New York Giants. Four of their final eight games are against either the Eagles or Dallas Cowboys. 

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Culture is key to rapid turnaround

The Commanders finished last in the division during Rivera’s final two seasons and cratered at 4-13 in 2023. A coaching search yielded Quinn, the former Atlanta Falcons head coach who had spent the previous three seasons leading the Cowboys’ defense. 

“I didn't really understand culture. I haven't been a part of a 'good culture,'” Cosmi said. “This year, I'm slowly but surely – I see it. It's really cool to see and be a part of. Talking and acting on it. So I’m excited about that.”

Five years ago, then-general manager Bruce Allen said the “culture is actually damn good” in Washington, and the remark became a punchline. 

At the trade deadline last year, Rivera was pushed to sell off defensive line pieces Montez Sweat and Chase Young, both former first-round picks of the organization. A year later, Peters found himself buying at the deadline and acquired former New Orleans Saints cornerback Marshon Lattimore, whose Commanders debut will have to wait at least another week as he continues to recover from a hamstring injury. 

“I don't necessarily look at it as being a buyer or a seller,” said Peters, who had $96 million in cap space to work with this offseason and signed respected veterans (who have also been contributors) such as tight end Zach Ertz, running back Austin Ekeler, linebacker Frankie Luvu and linebacker Bobby Wagner. “I think just trying to do the best I can to help this team be as good as it can.”

Quinn defines culture as “how a group lives their life together.” For him, it’s in the standards – effort and physicality, for example – he has set.

“The things that we want to play with,” Quinn said after Washington’s 3-1 start. “Has it been all perfect? Hell no. But there is (sic) a lot of things that show how far people are in for one another. And those kinds of things go a long way to helping that identity come to shape.

“But it takes a while to fully go through that, and every time we're playing, you just see that over and over. So yeah, we're building that, but by no means in four games are we where we're going to be two months from now.”

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