Current:Home > reviewsTaco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell -Global Finance Compass
Taco John's has given up its 'Taco Tuesday' trademark after a battle with Taco Bell
View
Date:2025-04-26 13:47:33
The phrase "Taco Tuesday" is now free to use after a taco chain restaurant relinquished its trademark on the popular phrase.
Taco John's has held the trademark since 1989, in all U.S. states except New Jersey. Taco Bell filed a petition with the U.S. Patent and Trademark Office to have it reversed, arguing that no one should have the rights to a common phrase.
In a statement released Tuesday, Taco John's conceded and said they are "lovers, not fighters."
"We've always prided ourselves on being the home of Taco Tuesday, but paying millions of dollars to lawyers to defend our mark just doesn't feel like the right thing to do," Taco John's CEO Jim Creel said.
"Best taco tuesday ever... for now," Taco Bell tweeted.
Gregory Hotel, Inc. holds the "Taco Tuesday" trademark in New Jersey.
Taco John's is asking Taco Bell to match its $100-per-restaurant donation to the nonprofit Children of Restaurant Employees, or CORE.
"Taco Tuesday wouldn't be possible without those in the service industry who are behind the scenes, crafting tacos for us all to enjoy," it said.
Taco John's has about 400 locations in 23 states, while Taco Bell has more than 7,200 locations in the U.S. and about 1,000 restaurants across 30 countries internationally.
NBA superstar LeBron James petitioned to trademark Taco Tuesday in 2019, but was denied, and has since appeared in a Taco Bell commercial advocating for universal use of the phrase.
Taco John's, which censored James' name in its press release, also urged him to donate the money he received from being a Taco Bell spokesperson to CORE.
veryGood! (793)
Related
- Paula Abdul settles lawsuit with former 'So You Think You Can Dance' co
- Jamie Foxx gets stitches after a glass is thrown at him during dinner in Beverly Hills
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- Meet the volunteers risking their lives to deliver Christmas gifts to children in Haiti
- Small twin
- San Francisco names street for Associated Press photographer who captured the iconic Iwo Jima photo
- The city of Chicago is ordered to pay nearly $80M for a police chase that killed a 10
- Former Danish minister for Greenland discusses Trump's push to acquire island
- As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
- 'We're reborn!' Gazans express joy at returning home to north
Ranking
- Opinion: Gianni Infantino, FIFA sell souls and 2034 World Cup for Saudi Arabia's billions
- Highlights from Trump’s interview with Time magazine
- A White House order claims to end 'censorship.' What does that mean?
- Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
- 'Kraven the Hunter' spoilers! Let's dig into that twisty ending, supervillain reveal
- The Super Bowl could end in a 'three
- The Louvre will be renovated and the 'Mona Lisa' will have her own room
- Stamford Road collision sends motorcyclist flying; driver arrested
Recommendation
Woman dies after Singapore family of 3 gets into accident in Taiwan
As Trump Enters Office, a Ripe Oil and Gas Target Appears: An Alabama National Forest
Moving abroad can be expensive: These 5 countries will 'pay' you to move there
Gen. Mark Milley's security detail and security clearance revoked, Pentagon says
Realtor group picks top 10 housing hot spots for 2025: Did your city make the list?
South Korean president's party divided over defiant martial law speech
Justice Department, Louisville reach deal after probe prompted by Breonna Taylor killing
Backstage at New York's Jingle Ball with Jimmy Fallon, 'Queer Eye' and Meghan Trainor