Current:Home > FinanceUnsold Yeezys collect dust as Adidas lags on a plan to repurpose them -Global Finance Compass
Unsold Yeezys collect dust as Adidas lags on a plan to repurpose them
View
Date:2025-04-18 07:12:05
More than six months after Adidas cut ties with Ye, formerly known as Kanye West, the sportswear giant has been slow to release a plan on how it will repurpose the piles of unsold Yeezy merchandise — fueling frustrations among investors.
"We are working on different options," Adidas CEO Bjorn Gulden said in an investor's call on Friday. "The decisions are getting closer and closer."
Earlier this week, a group of investors filed a class-action lawsuit against Adidas, accusing the company of knowing about Ye's problematic behavior years before ending the collaboration. Adidas denies the allegations.
Adidas terminated its partnership with Ye back in October after the rapper made antisemitic comments. The company stopped its production of Yeezy products as well as payments to Ye and his companies.
In February, Adidas estimated that the decision to not sell the existing merchandise will cut the company's full-year revenue by 1.2 billion euros (about $1.28 billion) and its operating profit by 500 million euros ($533 million) this year.
The loss may be even steeper if the company does not figure out how to repurpose the already-made Yeezy products.
For months, investors have been waiting for Adidas to decide how it will offset the losses.
In an investor's call in March, Gulden said he received hundreds of business proposals, but it was important to tread carefully given the tarnished reputation that the product is associated with.
"I probably got 500 different business proposals from people who would like to buy the inventory. But again, that will not necessarily be the right thing to do, so a very difficult, sensitive situation," he said.
On Friday, Gulden told investors that "there are three, four scenarios that are now building" and the company has been in talks with "interesting parties many times."
He added that a repurpose plan could be approved in the "mid-term in the future."
veryGood! (7)
Related
- Jorge Ramos reveals his final day with 'Noticiero Univision': 'It's been quite a ride'
- 'House of the Dragon' mutt returns for Episode 5 showing dogs rule
- Atlanta's Marcell Ozuna in Home Run Derby spotlight after arrests: 'I pray people can forgive'
- Shrek movies in order: Catch up on all the films in time for 'Shrek 5'
- Intellectuals vs. The Internet
- Minutes after Trump shooting, misinformation started flying. Here are the facts
- Morgan Wallen announces homecoming Knoxville concert. Here's how to get tickets
- Lionel Messi brought to tears after an ankle injury during Copa America final
- Nevada attorney general revives 2020 fake electors case
- Stranger Things Season 5's First Look Will Turn You Upside Down
Ranking
- Why Sean "Diddy" Combs Is Being Given a Laptop in Jail Amid Witness Intimidation Fears
- Search suspended for pilot and passenger after tour helicopter crash off Hawaii’s Kauai island
- 2024 Republican National Convention begins today on heels of Trump assassination attempt. Here's what to know.
- Samsung announces Galaxy Z Fold6 and Z Flip6. Is it time to get a foldable smartphone?
- Senate begins final push to expand Social Security benefits for millions of people
- Katy Perry Shares NSFW Confession on Orlando Bloom's Magic Stick
- In beachy Galveston, locals buckle down without power after Beryl’s blow during peak tourist season
- Video captures chaotic moment when Trump reportedly shot on stage at rally
Recommendation
Trump's 'stop
Billionaire Ambani wedding festivities included Kim Kardashian, Justin Bieber performance
Can cats have watermelon? How to safely feed your feline the fruit.
MLB draft 2024 recap and analysis: Guardians take Travis Bazzana No. 1, first round results
Juan Soto praise of Mets' future a tough sight for Yankees, but World Series goal remains
What to watch as the Republican National Convention kicks off days after Trump assassination attempt
Argentina wins record 16th Copa America title, beats Colombia 1-0 after Messi gets hurt
MLB power rankings: All-Star break arrives with new life for Red Sox, Mets and Astros