Current:Home > FinanceTom Hanks alleges dental company used AI version of him for ad: 'Beware!!' -Global Finance Compass
Tom Hanks alleges dental company used AI version of him for ad: 'Beware!!'
View
Date:2025-04-13 23:59:07
Will the real Tom Hanks please stand up?
The "Elvis" actor, 67, claimed on Instagram Sunday that a dental company used a computer-generated video of him without his permission.
"BEWARE!! There’s a video out there promoting some dental plan with an AI version of me. I have nothing to do with it," Hanks wrote over a screenshot of the advertisement.
He did not reveal which company used his likeness for their advertisement.
USA TODAY reached out to reps for Hanks for comment.
The latest use of the Oscar-winning actor comes five months after he discussed the morality of AI and the possibility of his likeness being used for acting after he dies.
"Anybody can now recreate themselves at any age they are by way of AI or deep fake technology," he said on "The Adam Buxton" podcast in May. "I could be hit by a bus tomorrow and that’s it, but my performances can go on and on and on."
Hanks elaborated that aside from a project labeling a posthumous movie with him as AI, "there'll be nothing to tell you that it's not me and me alone and it's going to have some degree of lifelike quality."
He added: "That's certainly an artistic challenge, but also a legal one."
Podcast host Adam Buxton insisted that audiences would be able to tell the difference, especially in some stylistic choices that Hanks makes that AI would not pick up.
"Without a doubt people will be able to tell, but the question is, will they care?" Hanks responded. "There are some people that won't care, that won't make that delineation."
The morality of AI in the entertainment industry is sparking "discussions going on in all of the guilds, all of the agencies, and all of the legal firms in order to come up with the legal ramifications of my face and my voice and everybody else’s being our intellectual property," the actor added.
Tom Hanks reacts to AI:Actor says some people 'won't care' if an computer-generated version of him continues acting after death
AI has been an ongoing concern in Hollywood for both actors and screenwriters.
The Writers Guild of America board unanimously voted to affirm the strike-ending deal on Wednesday with the Alliance of Motion Picture and Television Producers, the group that represents studios, streaming services and production companies in negotiations.
According to a WGA statement, writers earned increased pay, health and pension contributions with the contract extension as well as new foreign streaming residuals, and viewership-based streaming bonuses. There are also assurances against AI, a particular point of contention in the negotiations.
Contributing: Bryan Alexander
Hollywood writers' strike to endas union leadership OKs deal
veryGood! (9841)
Related
- Behind on your annual reading goal? Books under 200 pages to read before 2024 ends
- Horoscopes Today, September 13, 2023
- With incandescent light bulbs now banned, one fan has stockpiled 4,826 bulbs to last until he's 100
- Element of surprise: Authorities reveal details of escaped murderer Danelo Cavalcante's capture
- Louvre will undergo expansion and restoration project, Macron says
- 3 people injured in India when a small jet veers off the runway while landing in heavy rain
- Witnesses say victims of a Hanoi high-rise fire jumped from upper stories to escape the blaze
- US semiconductor production is ramping up. But without STEM workforce, we'll lose the race.
- EU countries double down on a halt to Syrian asylum claims but will not yet send people back
- Wisconsin Senate to vote on firing state’s nonpartisan top elections official
Ranking
- Finally, good retirement news! Southwest pilots' plan is a bright spot, experts say
- John Legend Has the Best Reaction to Chrissy Teigen Giving Beyoncé the Once in a Lifetime Artist Title
- Suriname prepares for its first offshore oil project that is expected to ease deep poverty
- Whole families drowned in a Libyan city’s flood. The only warning was the sound of the dams bursting
- See you latte: Starbucks plans to cut 30% of its menu
- Supporters of effort to repeal ranked voting in Alaska violated rules, report finds
- Hot dog gummies? These 3 classic foods are now available as Halloween candy
- Prison escapee Danelo Cavalcante captured after 2-week manhunt, Pennsylvania police say
Recommendation
North Carolina trustees approve Bill Belichick’s deal ahead of introductory news conference
Cyprus holds military drill with France, Italy and Greece to bolster security in east Mediterranean
*NSYNC's Reunion Continues With New Song Better Place—Listen Now
Mitt Romney says he's not running for reelection to the Senate in 2024
Stamford Road collision sends motorcyclist flying; driver arrested
What's next for Jets quarterback Aaron Rodgers after Achilles injury?
Keep Up With Kendall Jenner and Bad Bunny’s Latest Date Night in NYC
Apple announces iOS 17 update, release date in shadow of iPhone 'Wonderlust' event